Harnessing the Power of Social Media for Good: Fundraising Features on Instagram, TikTok, and Facebook

Learn how Instagram, TikTok, and Facebook have integrated fundraising features into their platforms, empowering users to make a difference for causes they care about.

In a world dominated by social media, where viral posts can change lives and connect people across the globe, it’s easy to become disillusioned with the negative aspects of these platforms. However, amidst the chaos, social media apps have also become powerful tools for fundraising and supporting charitable causes. With features like Instagram’s donation stickers, Facebook Fundraisers, and TikTok’s in-app donation portal, users can now make small but impactful contributions to nonprofits and charities. In this article, we will explore how these platforms have integrated fundraising features, empowering users to leverage their social profiles for the greater good.

Fundraising on Instagram:

Instagram offers several avenues for users to raise funds for verified nonprofits and charities. Users can create 30-day fundraisers by making a regular post and selecting the “Add Fundraiser” option. This post will link to a donation site, and a fundraising notice will be added to the user’s profile bio. Additionally, users can utilize Instagram’s donation stickers in their Stories. By selecting the “Donation” sticker and choosing a nonprofit, users can customize their fundraising campaign and invite collaborators. Instagram Live can also be used to host fundraisers, allowing users to engage with their followers while raising money for a cause.

Fundraising on TikTok:

TikTok users can add a fundraising campaign to their profile bio, which links followers to an in-app donation portal. By selecting a nonprofit in the “Nonprofit” section of their profile settings, users can show their support for an organization. Additionally, users with over 1,000 followers and who are at least 16 years old can add fundraisers to their TikTok Live broadcasts. This feature enables users to fundraise in real-time, with viewers having the option to donate while watching the live stream.

Fundraising on Facebook:

Facebook’s integrated charity platform, Facebook Fundraisers, allows users to raise money for nonprofits through their personal profiles. To start a fundraiser, users can access the Facebook Fundraisers hub via the account menu or by searching “Fundraisers” in the Facebook app or desktop site search bar. From there, users can select the “+ Raise Money” option or the “Select Nonprofit” button to begin a fundraiser. They can customize the campaign name, description, goal, and currency. The progress of the fundraiser can be monitored, updates can be posted, and the campaign will be displayed prominently on the user’s Facebook profile.


Social media platforms have often been criticized for their negative impact on society, but they also possess the potential to do immense good. Instagram, TikTok, and Facebook have recognized this and integrated fundraising features into their platforms, allowing users to make a difference for causes they care about. Whether it’s through Instagram’s donation stickers, TikTok’s in-app donation portal, or Facebook Fundraisers, these platforms have provided users with the means to leverage their social influence for positive change. By harnessing the power of social media, individuals can now contribute to nonprofits and charities, making a tangible impact on the world around them.

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