The Body Shop Becomes the First Global Beauty Brand to Achieve 100% Vegan Certification

The iconic beauty brand sets a new industry standard by obtaining vegan certification for its entire product lineup

Shop, a renowned beauty brand known for its commitment to cruelty-free products, has achieved a significant milestone by becoming the world’s first global beauty brand to obtain 100% vegan certification for its entire range. This remarkable feat, certified by The Vegan Society, encompasses all categories, including skincare, body care, haircare, makeup, and fragrance. With a longstanding dedication to animal welfare, The Body Shop has been at the forefront of the cruelty-free beauty movement since 1989, campaigning against animal testing in cosmetics.

From 60% Vegan in 2021 to 100% Vegan in 2024:

Building on its progress in 2021, The Body Shop has successfully transitioned from offering 60% vegan products to achieving a complete vegan product range. This accomplishment not only demonstrates the brand’s commitment to animal welfare but also aligns with the values of conscious consumers who prioritize ethical beauty choices.

Hilary Lloyd, VP of Brand and Activism at The Body Shop North America, expressed the brand’s pride in this achievement, stating, “Offering a 100% vegan certified product portfolio is an achievement we have been working towards for years, and is not one we take lightly. Our hope is that more global beauty brands follow suit and realize the ways in which natural-origin, vegan, cruelty-free beauty can benefit our people and our planet without compromising product efficacy.”

Expanding Horizons in 2024: New Vegan Offerings Await:

Looking ahead, The Body Shop has exciting plans to expand its vegan offerings in 2024. The year will kick off with the launch of Full Magnolia, an addition to the Full Flowers premium fragrance range, available in-store and online from January 15. Additionally, fans of the Peppermint range can look forward to two new body care products, the Peppermint Shower Gel and Peppermint Body Lotion, hitting the shelves on February 12.

Meeting Consumer Demand: A Growing Industry:

Shop’s strategic move to achieve 100% vegan certification aligns with the increasing demand for vegan beauty products. Projections indicate that the vegan cosmetics industry will experience a compound annual growth rate of 6.31% between 2023-2028, reaching a value of $24 billion by 2028. With over one in 10 young consumers prioritizing vegan options in their health and beauty purchases, The Body Shop’s pioneering initiative caters to the evolving preferences of the market.

A Rigorous Certification Process: The Vegan Society’s Gold Standard:

The Vegan Society, recognized as the global gold standard in vegan certification, subjected The Body Shop to a meticulous assessment of over 4,000 ingredients across its extensive product catalog. This rigorous certification process ensures that every supplier and manufacturer adheres to strict vegan standards, further reinforcing The Body Shop’s commitment to ethical and transparent practices.


Shop’s achievement of 100% vegan certification for its entire product lineup marks a groundbreaking moment in the beauty industry. By setting a new standard, the brand demonstrates its unwavering commitment to animal welfare and the evolving preferences of conscious consumers. As The Body Shop continues to expand its vegan offerings and inspire other global beauty brands to follow suit, the future of cruelty-free beauty looks brighter than ever.

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